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Competition amongst mobile phone companies in the U.A.E. with a special concentration on Siemens Mobile / by Imtiaz Hossain.
Series: Thesis (Masters in Business Administration) American University in Dubai ; 2005.Description: v, 81 p. : ill. ; 30 cmContent type:- text
- unmediated
- volume
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Theses and Dissertations
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American University in Dubai | American University in Dubai | THESIS 2005 HOSS (Browse shelf(Opens below)) | Available | Within Library Use (no photocopying permitted) | 5181386 | ||
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Theses and Dissertations
|
American University in Dubai | American University in Dubai | THESIS 2005 HOSS (Browse shelf(Opens below)) | Available | Within Library Use (no photocopying permitted) | 47101 |
Masters in Business Administration. American University in Dubai, 2005
Includes bibliographical references (pages 69-70).
This study analyses the mobile phone market in the UAE, particularly Dubai and Ajman with an emphasis on Siemens. Modeling techniques used in the study include Multi-Attribute Attitude Model, known as Fishbien I, and the Theory of Reasoned Action, known as Fishbein II.
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