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Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel.
Publication details: New York, NY : Haworth Hospitality & Tourism Press, c2007.Description: xi, 364 p. : ill. ; 27 cmISBN:- 9780789034267 (pbk.) :
- 0789034263 (pbk.) :
- TX911.3.M3 N93 2007
Contents:
Pt. I. Research and methodologies -- Ch. 1. Defining marketing research, market analysis, and applications -- ch. 2. Primary and secondary research data -- ch. 3. Qualitative research -- ch. 4. Quantitative research -- Pt. II. Market analysis and assessment -- ch. 5. Integrative research -- ch. 6. Analyzing research findings and data -- ch. 7. Location analysis and site evaluation -- ch. 8. The design and components of a feasibility study -- ch. 9. Market assessment for development planning -- ch. 10. Assessing focal points and intuitive techniques -- Pt. III. Marketing research applications -- ch. 11. Marketing research and testing -- ch. 12. Applying research to marketing strategy selection -- ch. 13. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying research to customer service and quality initiatives -- Pt. IV. Planning and communications -- ch. 16. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18. Effective presentation and communication of research findings -- Appendix I. Marketing intelligence information sources -- Appendix II. Marketing-related associations -- Appendix III. Top fifty U.S. research firms and web sites -- Appendix IV. Top twenty-five global research organizations and web sites.
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Reference Books
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American University in Dubai | American University in Dubai | REF TX 911.3 .M3 N93 2007 (Browse shelf(Opens below)) | Not for loan | 600149 |
Browsing American University in Dubai shelves Close shelf browser (Hides shelf browser)
| REF TT 505 .A1 S7 1995 St James fashion encyclopedia : survey of style from 1945 to the present / | REF TT 505 .A1 S74 2010 Who's who in fashion / | REF TT 507 .B573 2004 Disruptive pattern material : an encyclopedia of camouflage / | REF TX 911.3 .M3 N93 2007 Handbook of marketing research methodologies for hospitality and tourism / | REF TX 349 .E63 I64 2002 The World Encyclopedia of Ingredients. | REF TX 349 .O94 2007 The Oxford companion to American food and drink / | REF TX 749 .K56 2000 The world encyclopedia of meat, game, and poultry / |
Includes bibliographical references (p. 345-347) and index.
Pt. I. Research and methodologies -- Ch. 1. Defining marketing research, market analysis, and applications -- ch. 2. Primary and secondary research data -- ch. 3. Qualitative research -- ch. 4. Quantitative research -- Pt. II. Market analysis and assessment -- ch. 5. Integrative research -- ch. 6. Analyzing research findings and data -- ch. 7. Location analysis and site evaluation -- ch. 8. The design and components of a feasibility study -- ch. 9. Market assessment for development planning -- ch. 10. Assessing focal points and intuitive techniques -- Pt. III. Marketing research applications -- ch. 11. Marketing research and testing -- ch. 12. Applying research to marketing strategy selection -- ch. 13. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying research to customer service and quality initiatives -- Pt. IV. Planning and communications -- ch. 16. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18. Effective presentation and communication of research findings -- Appendix I. Marketing intelligence information sources -- Appendix II. Marketing-related associations -- Appendix III. Top fifty U.S. research firms and web sites -- Appendix IV. Top twenty-five global research organizations and web sites.
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