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Dictionary of mass communication & media research : a guide for students, scholars, and professionals / David Demers.

By: Publication details: Spokane, WA : Marquette Books, c2005.Description: 358 p. : ill. ; 23 cmISBN:
  • 0922993254 (pbk. : alk. paper):
  • 9780922993253 (pbk. : alk. paper)
Other title:
  • Dictionary of mass communication and media research
Subject(s): LOC classification:
  • P87.5 .D449 2005
Summary: From the "American Broadcasting Company" to "zines," Demers (communication, Washington State U.) defines some 1400 terms associated with the mass communications studies in the United States. Covering traditional and new media, the dictionary defines terms associated with the history of the media, media law and ethics, research methods and statistics, major theoretical schools, advertising and public relations, globalization and the media, prominent media professionals and scholars. Annotation #169;2005 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Reference Books Reference Books American University in Dubai American University in Dubai Reference Books REF P 87.5 .D449 2005 (Browse shelf(Opens below)) Not for loan 251694

Includes bibliographical references and index.

From the "American Broadcasting Company" to "zines," Demers (communication, Washington State U.) defines some 1400 terms associated with the mass communications studies in the United States. Covering traditional and new media, the dictionary defines terms associated with the history of the media, media law and ethics, research methods and statistics, major theoretical schools, advertising and public relations, globalization and the media, prominent media professionals and scholars. Annotation #169;2005 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc

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