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Specialty shop retailing : everything you need to know to run your own store / Carol L. Schroeder.
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007.Edition: 3rd edDescription: xviii, 412 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780470107416 :
- 0470107413 :
- HF5429 .S35565 2007
Contents:
Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5429 .S35565 2007 (Browse shelf(Opens below)) | Available | 5000278 |
Includes bibliographical references (p. 391-398) and index.
Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future.
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