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Googled : the end of the world as we know it / Ken Auletta.
Publication details: New York : Penguin Press, 2009.Description: xiv, 384 p. ; 25 cmISBN:- 9781594202353 (cloth) :
- 1594202354 :
- HD9696.8.U64 G6623 2009
Contents:
Messing with the magic -- Starting in a garage -- Buzz but few 's -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 9696.8 .U64 G6623 2009 (Browse shelf(Opens below)) | Available | 604122 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 9696.8 .U62 A78 2012 Digital wars : Apple, Google, Microsoft and the battle for the Internet / | HD 9696.8 .U62 C37 2002 Dot.con : the greatest story ever sold / | HD 9696.8 .U64 F335 2010 The Facebook effect : the inside story of the company that is connecting the world / | HD 9696.8 .U64 G6623 2009 Googled : the end of the world as we know it / | HD 9696.8 .U64 G6627 2011 Outsmarting Google / | HD 9696.8 .U64 G663 2005 The search : the inside story of how Google and its rivals changed everything / | HD 9696.8 .U64 G6657 2011 In the plex : how Google thinks, works, and shapes our lives / |
Includes bibliographical references (p. [339]-372) and index.
Messing with the magic -- Starting in a garage -- Buzz but few 's -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
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