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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.
Publication details: Hoboken, N.J. : Wiley, c2009.Edition: 2nd ed., [Rev. & expanded]Description: xxiv, 336 p. : ill. ; 24 cmISBN:- 9780470238271 :
- 0470238275 :
- HF5415.15 .M67 2009
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.15 .M67 2009 (Browse shelf(Opens below)) | Available | 604290 |
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| HF 5415.15 .I74 1987 Product differentiation and non-price competition / | HF 5415.15 .L445 2006 Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / | HF 5415.15 .L8 1972 Product policy and strategy | HF 5415.15 .M67 2009 Eating the big fish : how challenger brands can compete against brand leaders / | HF 5415.15 .P56 1999 The experience economy : work is theatre & every business a stage / | HF 5415.15 .P762 1995 Product development : meeting the challenge of the design-marketing interface / | HF 5415.15 .R445 2009 The principles of product development flow : second generation lean product development / |
Includes bibliographical references (p. 315-319) and index.
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