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Marketing research / Alvin C. Burns, Ronald F. Bush.
By: Burns, Alvin C
.
Contributor(s): Bush, Ronald F.
Publisher: Upper Saddle River, N.J. : Pearson Education, 2010Edition: 6th ed.; global ed.Description: 695 p.: ill. (some col.) ; 26 cm.ISBN: 0137135998 (global ed.); 9780137135998.Subject(s): Marketing research
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .B779 2010 (Browse shelf(Opens below)) | Available | 5010392 |
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| HF 5415.2 .B46 2016 Marketing metrics : the manager's guide to measuring marketing performance / | HF 5415.2 .B49 2004 The effective use of market research : how to drive and focus better business decisions / | HF 5415.2 .B655 2007 Marketing research : tools and techniques / | HF 5415.2 .B779 2010 Marketing research / | HF 5415.2 .B779 2014 Marketing research / | HF 5415.2 .B779 2014 Marketing research / | HF 5415.2 B779 2020 Marketing research / |
Includes bibliographical references and index.
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