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Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way / Leonard S. Marcus.

By: Publication details: New York : Golden Books, an imprint of Random House Children's Books, c2007.Description: 245 p. : ill. (some col.) ; 26 cmISBN:
  • 9780375829963 :
  • 0375829962 :
Subject(s): LOC classification:
  • Z473.G53 M37 2007
Summary: a Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

a Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

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