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Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2009.Description: xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cmISBN:- 9780132339421 (hbk.) :
- 0132339420 :
- HF3876.5 .M34 2009
Contents:
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 3876.5 .M34 2009 (Browse shelf(Opens below)) | Available | 602715 |
Includes bibliographical references (p. 221-237) and index.
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
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