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Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2008.Description: xviii, 350 p. : ill., plans ; 25 cmISBN:- 9780470721674 :
- 0470721677 :
- HF5415.13 .S8789 2008
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .S8789 2008 (Browse shelf(Opens below)) | Available | 602225 |
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| HF 5415.13 .S5695 2007 Sweet spot : how to maximize marketing for business growth / | HF 5415.13 .S594 2008 Creating market insight : how firms create value from market understanding / | HF 5415.13 .S85 1998 How to prepare a marketing plan : a guide to reaching the consumer market / | HF 5415.13 .S8789 2008 Marketing planning by design : systematic planning for successful marketing strategy / | HF 5415.13 .U735 2003 Digital marketing strategy / | HF 5415.13 .W254 2005 Marketing and financial management : new economy--new interfaces / | HF 5415.13 .W3 1990 Financial aspects of marketing / |
Includes bibliographical references (p. [303]-328) and index.
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