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Marketing in the emerging markets of Islamic countries / edited by Marin Marinov.

Contributor(s): Publication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2007.Description: xiii, 207 p. : ill., maps ; 23 cmISBN:
  • 9781403991737 :
  • 1403991731 :
Subject(s): LOC classification:
  • HF3868 .M37 2007
Contents:
Marketing challenges in Islamic countries ; Marketing in Central Asia ; Marketing in Kazakhstan ; Marketing in the Maghreb region / Marin Marinov -- Marketing in Morocco / Lyn S. Amine and Kenneth R. Gray -- Marketing in the Middle East / Marin Marino -- Marketing in Kuwait / C.P. Rao and Adel Al-Wugayan -- Marketing in Saudi Arabia / Marin Marinov -- Marketing in Iran / Marin Marinov and Ali Sanayei -- Marketing in the Islamic countries of Southeast Asia / Marin Marinov.

Includes bibliographical references and index.

Marketing challenges in Islamic countries ; Marketing in Central Asia ; Marketing in Kazakhstan ; Marketing in the Maghreb region / Marin Marinov -- Marketing in Morocco / Lyn S. Amine and Kenneth R. Gray -- Marketing in the Middle East / Marin Marino -- Marketing in Kuwait / C.P. Rao and Adel Al-Wugayan -- Marketing in Saudi Arabia / Marin Marinov -- Marketing in Iran / Marin Marinov and Ali Sanayei -- Marketing in the Islamic countries of Southeast Asia / Marin Marinov.

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