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Hybridity, or the cultural logic of globalization / Marwan M. Kraidy.
Publication details: Philadelphia, PA : Temple University Press, 2005.Description: xiv, 226 p. ; 24 cmISBN:- 9781592131433 (hbk.) :
- 1592131433 (hbk.) :
- Cultural logic of globalization
- HM1272 .K73 2005
- "Also available as e-book through the library catalog and on-campus for AUD community only."
Contents:
1. Cultural Hybridity and International Communication -- 2. Scenarios of Global Culture -- 3. The Trails and Tales of Hybridity -- 4. Corporate Transculturalism -- 5. The Cultural and Political Economies of Hybrid Media Texts -- 6. Structure, Reception, and Identity: On Arab-Western Dialogism -- 7. Hybridity without Guarantees: Toward Critical Transculturalism.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HM 1272 .K73 2005 (Browse shelf(Opens below)) | Available | 601636 |
Includes bibliographical references (p. 177-210) and index.
"Also available as e-book through the library catalog and on-campus for AUD community only."
1. Cultural Hybridity and International Communication -- 2. Scenarios of Global Culture -- 3. The Trails and Tales of Hybridity -- 4. Corporate Transculturalism -- 5. The Cultural and Political Economies of Hybrid Media Texts -- 6. Structure, Reception, and Identity: On Arab-Western Dialogism -- 7. Hybridity without Guarantees: Toward Critical Transculturalism.
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