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Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2009.Description: xvi, 256 p. : ill. ; 24 cmISBN:- 9780470742976 (cloth) :
- 0470742976 :
- HF5415.15 .R93 2009
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.15 .R93 2009 (Browse shelf(Opens below)) | Available | 602658 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.15 .P56 1999 The experience economy : work is theatre & every business a stage / | HF 5415.15 .P762 1995 Product development : meeting the challenge of the design-marketing interface / | HF 5415.15 .R445 2009 The principles of product development flow : second generation lean product development / | HF 5415.15 .R93 2009 Beating low cost competition : how premium brands can respond to cut-price rivals / | HF 5415.15 .U7 1993 Design and marketing of new products / | HF 5415.153 New products management / | HF 5415.153 .C643 2005 Product leadership : pathways to profitable innovation / |
Includes bibliographical references (p. [231]-241) and index.
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