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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt.
Publication details: New York, NY : Free Press, c1999.Description: xix, 280 p. : ill. ; 24 cmISBN:- 9780684854236 :
- 0684854236 :
- HF5415.13 .S343 1999
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .S343 1999 (Browse shelf(Opens below)) | Checked out | 2022-09-28 | 601887 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.13 .O78 1984 Competitive marketing : a strategic approach / | HF 5415.13 .R3 1969 Managing the marketing function : concepts, analysis, and application | HF 5415.13 .R454 2003 The rhetoric and reality of marketing : an international managerial approach / | HF 5415.13 .S343 1999 Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / | HF 5415.13 .S344 2004 There's no business that's not show business : marketing in an experience culture / | HF 5415.13 .S345 1998 Marketing strategy : a customer-driven approach / | HF 5415.13 .S5695 2007 Sweet spot : how to maximize marketing for business growth / |
Includes bibliographical references (p. 255-265) and index.
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