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Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna.
Publication details: New York, NY : HarperBusiness Essentials, c2002.Edition: Rev. edDescription: xxi, 227 p. : ill. ; 21 cmISBN:- 9780060517120 (pbk.) :
- 0060517123 (pbk.) :
- HF5439.H54 M66 2002
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5439 .H54 M66 2002 (Browse shelf(Opens below)) | Available | 601095 |
Originally published: New York : HarperBusiness, 1999.
Includes index.
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