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Promotion in the merchandising environment / Kristen K. Swanson, Judith C. Everett.

By: Contributor(s): Publication details: New York, NY : Fairchild Publications, c2007.Edition: 2nd edDescription: xxi, 538 p., 8 p. of plates : ill. (some col.), map ; 27 cmISBN:
  • 9781563675515 (hbk.) :
  • 156367551X (hbk.) :
Subject(s): LOC classification:
  • HD9940.A2 S93 2007

Includes bibliographical references and index.

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