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Changing consumer cultures of modern Egypt : Cairo's urban reshaping / Mona Abaza.
Publication details: Cairo, Egypt : The American University in Cairo Press, 2006.Description: xiii, 309 p.: ill.; 25 cmISBN:- 9774160444 (hbk.)
- 9789774160448 (hbk.)
- Cairo's urban reshaping
- HF5415.33.E32 C33 2006
Contents:
Summary: Having studied consumerism in Singapore and Kuala Lampur, Abaza (sociology, American U., Cairo) returned to Cairo to find similar developments there. She began making observations in malls and interviewing managers, workers, and public but soon realized that consumer culture thrived away from the glitter as well, in coffee houses, cuisines, and other mundane matters. Among her findings is that consumerism does not necessarily equate with homogenization because Egyptians do it differently than, for example, Indonesians and Chinese. Annotation #169;2007 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc.
Introduction -- Consumer culture in divided Cairo -- Consumer studies in the Middle East -- Memories -- The sixties leisure classes -- A new consumer culture -- Cairos shopping malls : the urban reshaping.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.33 .E32 C33 2006 (Browse shelf(Opens below)) | Available | 50001 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.32 .Z353 2008 Marketing metaphoria : what seven deep metaphors reveal about the minds of consumers / | HF 5415.33 .A78 S38 1998 Consumer behavior in Asia / | HF 5415.33 .C6 D63 2005 Billions : selling to the new Chinese consumer / | HF 5415.33 .E32 C33 2006 Changing consumer cultures of modern Egypt : Cairo's urban reshaping / | HF 5415.33 .E85 S65 2006 Consumer behaviour : a European perspective / | HF 5415.33 .G72 L665 1998 A theory of shopping / | HF 5415.33 .U6 B35 2005 Trillion-dollar moms : marketing to a new generation of mothers / |
Having studied consumerism in Singapore and Kuala Lampur, Abaza (sociology, American U., Cairo) returned to Cairo to find similar developments there. She began making observations in malls and interviewing managers, workers, and public but soon realized that consumer culture thrived away from the glitter as well, in coffee houses, cuisines, and other mundane matters. Among her findings is that consumerism does not necessarily equate with homogenization because Egyptians do it differently than, for example, Indonesians and Chinese. Annotation #169;2007 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc.
Also published: Leiden ; Boston : Brill, 2006.
Includes bibliographical references (p.[295]-303) and index.
Introduction -- Consumer culture in divided Cairo -- Consumer studies in the Middle East -- Memories -- The sixties leisure classes -- A new consumer culture -- Cairos shopping malls : the urban reshaping.
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