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MARC view
The evolution of media / A. Michael Noll.
Publication details: Lanham, MD : Rowman & Littlefield Publishers, c2007.Description: x, 203 p. : ill. ; 23 cmISBN:- 0742554821(pbk. : alk. paper) :
- 0742554813 (cloth : alk. paper)
- 9780742554818 (cloth : alk. paper)
- 9780742554825 (pbk. : alk. paper)
- P96.T42 N65 2007
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 96 .T42 N65 2007 (Browse shelf(Opens below)) | Available | 251685 |
Includes bibliographical references (p. 189-192) and index.
A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media. Distributed by Syndetic Solutions, Inc.
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