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Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit.
Publication details: New York, NY : Ecco/Harper Collins++, c2008.Edition: 1st edDescription: xvi, 384 p. : ill. ; 24 cmISBN:- 9780061246579 (hbk.) :
- 0061246573 (hbk.) :
- HD9992.G34 A354 2008
Contents:
Summary: Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mothers laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
pt. 1. Two brothers, one feud. -- The Dassler boys -- Two brothers at war -- The split -- Oympic handouts -- The Alsatian plot -- Dirty tricks in Mexico -- The Puma swinger -- Stars and stripes -- From rags to riches -- Soccer punch -- pt. 2. Champions of the world. -- Under the influence -- The bountiful game -- The clandestine empire -- Olympic friends -- The return -- Collapse -- The emperor strikes back -- Pumas demise -- pt. 3. Multibillion-dollar rescue. -- Shart attack! -- The sellout -- Stir it up -- Triple bluff -- The comeback -- Soccer punch II -- Sneaker wars II -- Cool cats -- High noon.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 9992 .G34 A354 2008 (Browse shelf(Opens below)) | Available | 601004 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 9981.5 .L68 1998 Principles of service marketing and management / | HD 9986 .A2 O28 1987 Service economies in Europe : opportunities for growth / | HD 9987 .A2 A85 2002 Asian dimensions of services marketing / | HD 9992 .G34 A354 2008 Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / | HD 9992 .G72 O76 1980 The marketing of leisure / | HD 9992 .U54 N5566 2019 From an idea to Nike : how marketing made Nike a global success / | HD 9993 .E452 C43 2006 Smartbomb : The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution / |
Includes bibliographical references (p. [365]-368) and index.
pt. 1. Two brothers, one feud. -- The Dassler boys -- Two brothers at war -- The split -- Oympic handouts -- The Alsatian plot -- Dirty tricks in Mexico -- The Puma swinger -- Stars and stripes -- From rags to riches -- Soccer punch -- pt. 2. Champions of the world. -- Under the influence -- The bountiful game -- The clandestine empire -- Olympic friends -- The return -- Collapse -- The emperor strikes back -- Pumas demise -- pt. 3. Multibillion-dollar rescue. -- Shart attack! -- The sellout -- Stir it up -- Triple bluff -- The comeback -- Soccer punch II -- Sneaker wars II -- Cool cats -- High noon.
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mothers laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
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