Includes index.

Introduction : Indias new breed of tech company -- Pt. I. Taking on the West -- 1. Why Wipro matters -- 2. A textbook case of transformation -- 3. How to lead in multiple markets -- 4. Growth : keep a thousand fires burning -- Pt. II. People principles to lead by -- 5. Adopt ultrastrict ethics to build a sterling brand -- 6. Educate new hires and hold ongoing training -- 7. Solicit suggestions and even critiques from employees -- 8. Reward employees with recognition and respect -- 9. Spend the minimum on frills and perks -- 10. Build a foundation of veterans, but refresh your team with outsiders -- Pt. III. Build on core competencies -- 11. Measure everything constantly -- 12. Plan three years ahead to prepare for rapid growth -- 13. Invent new things every day, or else -- 14. Adopt the best ideas, then make your own way -- 15. Be obsessive about customers -- 16. Use up-tempo management to boost performance -- Pt. IV. Success stories : how Wipro did it -- 17. How Wipro supports Avivas growing insurance empire -- 18. How Wipro helps Texas Instruments pave the world with silicon -- Pt. V. How to inject the tiger in your own company -- 19. Learning from Wipro : how to improve quality and cut costs -- 20. Motivating employees the Wipro way -- 21. Innovation : the key to competitiveness.