Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.
By: Ulrich, David
.
Contributor(s): Smallwood, W. Norman.
Publisher: Boston, MA : Harvard Business School Press, c2007Description: xiv, 270 p. ; 24 cm.ISBN: 9781422110300 (hbk.) :; 1422110303 (hbk.) :.Subject(s): Leadership | Executive coaching | Organizational learning| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Books
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American University in Dubai | American University in Dubai | Main Collection | HD 57.7 .U44 2007 (Browse shelf(Opens below)) | Available | 600654 |
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| HD 57.7 .T675 2004 Action inquiry : the secret of timely and transforming leadership / | HD 57.7 .T86 2019 Quantum leadership : new consciousness in business / | HD 57.7 .T86 2019 Quantum leadership : new consciousness in business / | HD 57.7 .U44 2007 Leadership brand : developing customer-focused leaders to drive performance and build lasting value / | HD 57.7 .U527 2003 More than a pink Cadillac / | HD 57.7 .W374 2008 Running with the rhinos : courageous leadership for a complex world / | HD 57.7 .W38 2003 The first 90 days : critical success strategies for new leaders at all levels / |
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
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