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Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn.
Publication details: New York, NY : Palgrave Macmillan, 2007.Description: xvi, 263 p.: ill.; 23 cmISBN:- 9780230001992 (alk. paper) :
- 0230001998 (alk. paper) :
- HF5415.153 .K66 2007
Contents:
What is a new product -- Why new products fail -- New product development processes -- The globalization of new product development -- Creating new product concept -- Organizing for effective new product -- Creativity in research organizations -- Evaluating new products during the development process -- Launching a new product -- Stopping an NPD process and changing product -- Recent trends -- Success factors in new product development.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.153 .K66 2007 (Browse shelf(Opens below)) | Available | 600484 |
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Includes bibliographical references and index.
What is a new product -- Why new products fail -- New product development processes -- The globalization of new product development -- Creating new product concept -- Organizing for effective new product -- Creativity in research organizations -- Evaluating new products during the development process -- Launching a new product -- Stopping an NPD process and changing product -- Recent trends -- Success factors in new product development.
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