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The entrepreneur's guide to writing business plans and proposals / K. Dennis Chambers.

By: Series: Entrepreneur's guide (Praeger)Publication details: Westport, CT : Praeger, 2008.Description: xiv, 184 p. : ill. ; 25 cmISBN:
  • 9780275994983 (hbk.) :
  • 0275994988 (hbk.) :
Subject(s): LOC classification:
  • HD62.5 .C423 2008
Contents:
Start from strength : what's in it for me? -- Capture the elusive readers : what's in it for them? -- Conquer the first draft : the easy part -- Edit for power : the hard part -- Prepare for success : develop a realistic marketing plan -- Demonstrate financial credibility : money still makes the world go 'round -- Gerry young -- Writing in the 21st century : a guide to today's new mechanics -- Raise the bar : what you are really proposing -- Tie the knot : why your proposal makes the prospect so nervous -- The art and science of persuasion : convince readers to see it your way -- Watch winners at work : a model proposal -- Appendix A: Financial ratios -- Appendix B: Estimating and calculating direct costs -- Appendix C: Key financial terms -- Appendix D: Financial resources on the world wide web.

Includes bibliographical references and index.

Start from strength : what's in it for me? -- Capture the elusive readers : what's in it for them? -- Conquer the first draft : the easy part -- Edit for power : the hard part -- Prepare for success : develop a realistic marketing plan -- Demonstrate financial credibility : money still makes the world go 'round -- Gerry young -- Writing in the 21st century : a guide to today's new mechanics -- Raise the bar : what you are really proposing -- Tie the knot : why your proposal makes the prospect so nervous -- The art and science of persuasion : convince readers to see it your way -- Watch winners at work : a model proposal -- Appendix A: Financial ratios -- Appendix B: Estimating and calculating direct costs -- Appendix C: Key financial terms -- Appendix D: Financial resources on the world wide web.

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