Normal view
MARC view
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
Publication details: Boston, MA: Harvard Business School Press, c2007.Description: xiii, 299 p. : ill. ; 25 cmISBN:- 1591391458 (hardcover : alk. paper) :
- 9781591391456 (hardcover : alk. paper)
- HF5415.15 .G55 2007
Contents:
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.15 .G55 2007 (Browse shelf(Opens below)) | Available | 251581 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.135 .W66 2005 Market-driven thinking : achieving contextual intelligence / | HF 5415.135 .W66 2005 Market-driven thinking : achieving contextual intelligence / | HF 5415.15 .D28 1998 Building database-driven web catalogs / | HF 5415.15 .G55 2007 Authenticity : what consumers really want / | HF 5415.15 .I74 1987 Product differentiation and non-price competition / | HF 5415.15 .L445 2006 Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / | HF 5415.15 .L8 1972 Product policy and strategy |
Includes bibliographical references (p. [253]-281) and index.
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
There are no comments on this title.
Log in to your account to post a comment.