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The media in your life : an introduction to mass communication / Jean Folkerts, Stephen Lacy, Ann Larabee.
Publication details: Boston, MA : Pearson/Allyn and Bacon, c2008.Edition: 4th edDescription: xxx, 460 p. : ill. (chiefly col.) ; 28 cmISBN:- 020552365X (pbk.) :
- 9780205523658 :
- P90 .F628 2008
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | P 90 .F628 2008 (Browse shelf(Opens below)) | Available | 250523 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| P 90 .D59 2002 The dynamics of mass communication : media in the digital age / | P 90 .D59 2012 The dynamics of mass communication : media in transition / | P 90 .F26 1997 A history mass communication : six information revolutions / | P 90 .F628 2008 The media in your life : an introduction to mass communication / | P 90 .G474 2000 Media & communications / | P 90 .H314 2005 Mass communication : living in a media world / | P 90 .M254 2006 Comparing media from around the world / |
Includes bibliographical references (p. 423-435) and index.
An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR Distributed by Syndetic Solutions, Inc.
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