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The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal.
Publication details: Boston, Mass. : Harvard Business School Press, 2001, c1996.Description: xviii, 323 p. : ill. ; 24 cmISBN:- 1578516870 (pbk.) :
- The loyalty effect : the hidden force behind growth, profits, and lasting value
- HF5415.5 .R438 2001
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.5 .R438 2001 (Browse shelf(Opens below)) | Available | 697409 |
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| HF 5415.5 .M1833 2007 Citizen marketers : when people are the message / | HF 5415.5 .M3855 2002 Total access : giving customers what they want in an anytime, anywhere world / | HF 5415.5 .R393 2005 Best face forward : why companies must improve their service interfaces with customers / | HF 5415.5 .R438 2001 The loyalty effect : the hidden force behind growth, profits, and lasting value / | HF 5415.5 .S34 1995 Winning the service game / | HF 5415.5 .S49 1998 Customers.com : how to create a profitable business strategy for the Internet and beyond / | HF 5415.5 .S545 2001 Acquiring, processing, and deploying voice of the customer / |
Includes bibliographical references (p. 311-314) and index.
Originally published in hbk. in 1996.
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