Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Main Collection | HF 5415.12 .G7 B87 2006 (Browse shelf(Opens below)) | Available | 694778 |
HF 5415.12 .A78 K68 2017 Marketing for competitiveness : Asia to the world! in the age of digital consumers / | HF 5415.12 .C5 G87 2009 Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / | HF 5415.12 .E82 Q45 1991 The marketing challenge of Europe 1992 / | HF 5415.12 .G7 B87 2006 Marketing excellence : winning companies reveal the secrets of their success / | HF 5415.12 .I5 U63 2014 Marketing strategies and management : a sectoral analysis / | HF 5415.12 .I74 Handbook of Islamic marketing / | HF 5415.12 .I74 Islamic branding and marketing : creating a global Islamic business / |
Includes bibliographical references and index.
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
There are no comments on this title.