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The PDMA handbook of new product development / edited by Kenneth B. Kahn ; associate editors, George Castellion, Abbie Griffin.
Publication details: Hoboken, NJ : Wiley, c2005.Edition: 2nd edDescription: xiii, 625 p. : ill. ; 25 cmISBN:- 0471485241 (hbk.) :
- Handbook of new product development
- HF5415.153 .P35 2005
Contents:
New products--what separates the winners from the losers and what drives success / Robert G. Cooper -- A new product's development strategy: formulation and implementation / George Castellion -- New-product portfolio planning and management / Marvin L. Patterson -- Implementing product development / Paul O'Connor -- Process ownership / Dr. W.M. Watson -- The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen -- Service development / Thomas D. Kuczmarski and Zachary T. Johnston -- Innovation in large companies: approaches and organizational architecture / Peter A. Koen -- Managing product development project teams / Hans J. Thamhain -- Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan -- Distributed new product development (DNPD) / Stefan Heck and TJ Grewal -- Accelerated product development / Preston G. Smith -- Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld -- Obtaining customer needs for product development / Abbie Griffin -- Contextual research for new product development / Chris V. Conley -- Interacting with customers in the new product development process / Ian Alam -- Getting lightning to strike / Christopher W. Miller -- Quantitative market research / Brian D. Ottum -- Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar -- Technology management / Greg Evans and Patrice Gausselin -- Gate decisions / Jeffrey B. Schmidt -- Winning product review approval / Bob Lonadier -- Approaches to new product forecasting / Kenneth B. Kahn -- Enhancing new product development success through industrial design strategy / Robert W. Veryzer -- Building a bridge to the end-user / Joseph Juratovac -- Human factors engineering considerations in new product development / Mary Hoffman Pancake -- Design becomes reality-rapid prototyping / Raymond Sander -- Risk tools for technical development / Steven R. Nelson and Fritz Eubanks -- Using an effective metrics program to support business objectives / Amy Chan -- Managing new product and service launch / Sue Nagle -- Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank -- Market testing and postlaunch evaluation for consumer goods / David W. Olson -- Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines -- Product obsolescence and discontinuation / Elizabeth Jackson -- Lessons learned from outstanding corporate innovators / Douglas Boike et al. -- First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.153 .P35 2005 (Browse shelf(Opens below)) | Available | 50405 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.153 .M68 2007 Selling blue elephants : how to make great products that people want before they even know they want them / | HF 5415.153 .M68 2007 Selling blue elephants : how to make great products that people want before they even know they want them / | HF 5415.153 .N52 2014 Entrepreneurial marketing : an effectual approach / | HF 5415.153 .P35 2005 The PDMA handbook of new product development / | HF 5415.153 .P35 2005 The PDMA handbook of new product development / | HF 5415.153 .U49 2005 What customers want : using outcome-driven innovation to create breakthrough products and services / | HF 5415.153 .V63 2005 The design of things to come : how ordinary people create extraordinary products / |
Includes bibliographical references and indexes.
New products--what separates the winners from the losers and what drives success / Robert G. Cooper -- A new product's development strategy: formulation and implementation / George Castellion -- New-product portfolio planning and management / Marvin L. Patterson -- Implementing product development / Paul O'Connor -- Process ownership / Dr. W.M. Watson -- The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen -- Service development / Thomas D. Kuczmarski and Zachary T. Johnston -- Innovation in large companies: approaches and organizational architecture / Peter A. Koen -- Managing product development project teams / Hans J. Thamhain -- Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan -- Distributed new product development (DNPD) / Stefan Heck and TJ Grewal -- Accelerated product development / Preston G. Smith -- Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld -- Obtaining customer needs for product development / Abbie Griffin -- Contextual research for new product development / Chris V. Conley -- Interacting with customers in the new product development process / Ian Alam -- Getting lightning to strike / Christopher W. Miller -- Quantitative market research / Brian D. Ottum -- Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar -- Technology management / Greg Evans and Patrice Gausselin -- Gate decisions / Jeffrey B. Schmidt -- Winning product review approval / Bob Lonadier -- Approaches to new product forecasting / Kenneth B. Kahn -- Enhancing new product development success through industrial design strategy / Robert W. Veryzer -- Building a bridge to the end-user / Joseph Juratovac -- Human factors engineering considerations in new product development / Mary Hoffman Pancake -- Design becomes reality-rapid prototyping / Raymond Sander -- Risk tools for technical development / Steven R. Nelson and Fritz Eubanks -- Using an effective metrics program to support business objectives / Amy Chan -- Managing new product and service launch / Sue Nagle -- Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank -- Market testing and postlaunch evaluation for consumer goods / David W. Olson -- Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines -- Product obsolescence and discontinuation / Elizabeth Jackson -- Lessons learned from outstanding corporate innovators / Douglas Boike et al. -- First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow.
Wiley Engineering/Industrial series
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