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Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.
Series: Advertising and Consumer PsychologyPublication details: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, c2006.Description: xxxv, 405 p. : ill. 24 cmISBN:- 0805852166 (cloth: alk. paper):
- 9780805852165
- HF5415.32 .C74 2006
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .C74 2006 (Browse shelf(Opens below)) | Available | 695312 |
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| HF5415.32 .B337 2018 CB8 : consumer behavior : student edition 8 / | HF5415.32.C65 2023 Consumer culture theory / | HF 5415.32 .C66 2019 Consumer social values / | HF 5415.32 .C74 2006 Creating images and the psychology of marketing communication / | HF 5415.32 .E85 2005 The ethical consumer / | HF 5415.32 .F6 1994 Consumer psychology for marketing / | HF 5415.32 .G457 2012 Gender, culture, and consumer behavior / |
Includes bibliographical references and indexes.
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