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Social marketing in the 21st century / Alan R. Andreasen.
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2006.Description: xi, 264 p. : ill. ; 24 cmISBN:- 1412916348 (pbk.)
- 141291633X (cloth)
- 9781412916348 (pbk.)
- HF5414 .A527 2006
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5414 .A527 2006 (Browse shelf(Opens below)) | Available | 695544 |
Includes bibliographical references (p. 237-252) and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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