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Market-driven thinking : achieving contextual intelligence / Arch G. Woodside.

By: Publication details: Amsterdam ; Boston, Mass. : Elsevier Butterworth-Heinemann, c2005.Description: xx, 303 p. : ill. ; 24 cmISBN:
  • 0750679018
Other title:
  • Market-driven thinking : achieving contextual intelligence
Subject(s): LOC classification:
  • HF5415.135 .W66 2005
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.135 .W66 2005 (Browse shelf(Opens below)) Available 251976

Includes bibliographical references (p. 279-291) and index.

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