Normal view
MARC view
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
Publication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill. ; 24 cmISBN:- 0471690163
- 9780471690160 (cloth)
- Kellogg on branding : the marketing faculty of the Kellogg School of Management
- HD69.B7 K46 2005
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 K46 2005 (Browse shelf(Opens below)) | Available | 691436 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 K3725 2009 9 brand shaastras : nine successful brand strategies to build winning brands / | HD 69 .B7 K45 2003 Strategic brand management : building, measuring, and managing brand equity / | HD 69 .B7 K45 2003 Best practice cases in branding : lessons from the world's strongest brands / | HD 69 .B7 K46 2005 Kellogg on branding : the marketing faculty of the Kellogg School of Management / | HD 69 .B7 K66 2010 Brand society : how brands transform management and lifestyle / | HD 69 .B7 K855 2007 Private label strategy : how to meet the store brand challenge / | HD 69 .B7 L486 2003 A branded world : adventures in public relations and the creation of superbrands / |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.