Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.

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Publication details: Armonk, N.Y. : M.E. Sharpe, Inc., c2006.Description: xiv, 240 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5821 .G87 2006 (Browse shelf(Opens below))	Available		691378

Includes bibliographical references (p.207-224) and indexes.

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