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Business strategy in a semiglobal economy / Panos Mourdoukoutas.

By: Publication details: Armonk, N.Y. : M.E. Sharpe, c2006.Description: xv, 213 p. : ill. ; 24 cmISBN:
  • 0765613417(hbk)
  • 0765613425 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HD30.28 .M684 2006
Contents:
Introduction : the rise of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation -- The future of the semiglobal corporation.

Includes bibliographical references and index.

Introduction : the rise of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation -- The future of the semiglobal corporation.

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