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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.
Publication details: Chichester, Eng. ; New York : Wiley, c2004.Description: x, 236 p. : ill. ; 26 cmISBN:- 0470844248
- Art and science of interpreting market research evidence
- HF5415.2 .S558 2004
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .S558 2004 (Browse shelf(Opens below)) | Available | 250217 |
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| HF 5415.2 .M3819 2008 Statistics for marketing and consumer research / | HF 5415.2 .M3825 2004 Marketing research essentials / | HF 5415.2 .P736 2003 Essentials of Marketing Research. | HF 5415.2 .S558 2004 The art & science of interpreting market research evidence / | HF 5415.2 .U53 2009 Why we buy : The science of shopping: updated and revised for the internet, global consumer and beyond / | HF 5415.2 .V497 2003 Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / | HF 5415.2 .Z537 2013 Essentials of marketing research / |
Includes bibliographical references (p. [225]-228) and index.
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