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The long tail : why the future of business is selling less of more / Chris Anderson.
Publication details: New York : Hyperion, c2006.Edition: 1st edDescription: xii, 238 p. : ill. ; 25 cmISBN:- 1401302378 :
- HF5415.127 .A54 2006
Contents:
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.127 .A54 2006 (Browse shelf(Opens below)) | Available | 689042 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.1265 .V644 2008 Always on : advertising, marketing and media in an era of consumer control / | HF 5415.1265 .W425 2012 Web marketing all-in-one for dummies / | HF 5415.1265 .W45 2009 The new community rules : marketing on the social web / | HF 5415.127 .A54 2006 The long tail : why the future of business is selling less of more / | HF 5415.127 .G74 2003 Marketing to leading-edge baby boomers / | HF 5415.127 .M66 1997 Global marketing and advertising / | HF 5415.127 .M66 2010 Global marketing and advertising : understanding cultural paradoxes / |
Includes bibliographical references (p. [227]-230) and index.
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
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