Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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Books | American University in Dubai | American University in Dubai | Main Collection | HD 9993 .E452 C43 2006 (Browse shelf(Opens below)) | Available | 689018 |
HD 9992 .G34 A354 2008 Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / | HD 9992 .G72 O76 1980 The marketing of leisure / | HD 9992 .U54 N5566 2019 From an idea to Nike : how marketing made Nike a global success / | HD 9993 .E452 C43 2006 Smartbomb : The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution / | HD 9993 .E452 H37 2014 Console wars : Sega, Nintendo, and the battle that defined a generation / | HD 9993 .E452 H54 2008 Game development essentials : game project management / | HD 9993 .E452 H85 2014 The economics of a video game / |
The movie business celebrates its creators, but what about the "names" behind Doom, The Sims, Donkey Kong, Grand Theft Auto--the games that spawned a ten-billion-dollar industry whose revenues surpassed the domestic movie box office take five years ago? Video games are no longer a quirky subculture, but a bona fide mainstream industry revolutionizing the way we teach, learn, communicate. This book delves into the video game explosion, where computer technology is fused with artistic creativity. From the hackers at MIT in the 1960s to the Ferrari-driving developers of the modern-day industry to professional "cyberathletes," we meet the celebrities of the gaming world. Its a trip through the trade conventions, gaming competitions, and design labs; an up-close and personal look at the egos, the battles, the one-upmanship, and the love of the chase fueling these innovators who are creating the worlds in which were going to play for the next century.--From publisher description.
Reprint. Originally published by Algonquin Books of Chapelhill in 2005.
Includes bibliographical references (p. [271]-273) and index.
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