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Brand leadership / David A. Aaker, Erich Joachimsthaler.
Publication details: New York : Free Press Business, c2000.Description: xii, 351 p. : ill. ; 25 cmISBN:- 074320767X
- HD69.B7 A215 2000
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 A215 2000 (Browse shelf(Opens below)) | Available | 100092 |
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| HD 69 .B7 Best practice cases in branding : lessons from the world's strongest brands / | HD 69 .B7 From brand vision to brand evaluation : the strategic process of growing and strengthening brands / | HD 69 .B7 Strategic brand management : a European perspective / | HD 69 .B7 A215 2000 Brand leadership / | HD 69 .B7 .A2154 2004 Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / | HD 69 .B7 A216 1996 Building strong brands / | HD 69 .B7 A216 2002 Building strong brands / |
Includes bibliographical references (p. 331-335) and index.
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