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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN:- 0130411507 :
- HD69.B7 K45 2003
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 K45 2003 (Browse shelf(Opens below)) | Available | 680272 |
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| HD 69 .B7 H647 2004 How brands become icons : the principles of cultural branding / | HD 69 .B7 K37 2012 The new strategic brand management : advanced insights and strategic thinking / | HD 69 .B7 K3725 2009 9 brand shaastras : nine successful brand strategies to build winning brands / | HD 69 .B7 K45 2003 Strategic brand management : building, measuring, and managing brand equity / | HD 69 .B7 K45 2003 Best practice cases in branding : lessons from the world's strongest brands / | HD 69 .B7 K46 2005 Kellogg on branding : the marketing faculty of the Kellogg School of Management / | HD 69 .B7 K66 2010 Brand society : how brands transform management and lifestyle / |
Includes bibliographical references and index.
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