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Winning at new products : accelerating the process from idea to launch / Rober G. Cooper.
Publication details: Cambridge, Mass. : Perseus Pub., c2001.Edition: 3rd edDescription: xiii, 425 p. : ill. ; 24 cmISBN:- 0738204633 (pbk.) :
- HF5415.153 .C65 2001
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.153 .C65 2001 (Browse shelf(Opens below)) | Available | 675348 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.15 .U7 1993 Design and marketing of new products / | HF 5415.153 New products management / | HF 5415.153 .C643 2005 Product leadership : pathways to profitable innovation / | HF 5415.153 .C65 2001 Winning at new products : accelerating the process from idea to launch / | HF 5415.153 .D333 2004 Inside the virtual product : how organizations create knowledge through software / | HF 5415.153 .J63 2007 Hidden in plain sight : how to find and execute your company's next big growth strategy / | HF 5415.153 .J655 2005 From idea to profit : how to market innovative products and services / |
Includes bibliographical references (p. 399-411) and index.
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