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Product leadership : pathways to profitable innovation / Robert G. Cooper.
Publication details: New York : Basic Books, c2005.Edition: 2nd edDescription: xv, 288 p. : ill. ; 24 cmISBN:- 046501433X :
- HF5415.153 .C643 2005
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.153 .C643 2005 (Browse shelf(Opens below)) | Available | 675330 |
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| HF 5415.15 .R93 2009 Beating low cost competition : how premium brands can respond to cut-price rivals / | HF 5415.15 .U7 1993 Design and marketing of new products / | HF 5415.153 New products management / | HF 5415.153 .C643 2005 Product leadership : pathways to profitable innovation / | HF 5415.153 .C65 2001 Winning at new products : accelerating the process from idea to launch / | HF 5415.153 .D333 2004 Inside the virtual product : how organizations create knowledge through software / | HF 5415.153 .J63 2007 Hidden in plain sight : how to find and execute your company's next big growth strategy / |
Includes bibliographical references and index.
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