Market intelligence : how and why organizations use market research. Martin Callingham.
By: Callingham, Martin
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Series: Market research in practice series. Publisher: London ; Sterling, Va. : Kogan Page, c2004Description: viii, 223 p. ; 24 cm.ISBN: 0749442018 (pbk.) :.Other title: How and why organizations use market research.Subject(s): Marketing research| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .C25 2004 (Browse shelf(Opens below)) | Available | 657726 |
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| HF 5415.2 .B779 2014 Marketing research / | HF 5415.2 .B779 2014 Marketing research / | HF 5415.2 B779 2020 Marketing research / | HF 5415.2 .C25 2004 Market intelligence : how and why organizations use market research. | HF 5415.2 .C48 1986 Marketing research / | HF 5415.2 .C49 1996 Basic marketing research / | HF 5415.2 .C5 2002 Marketing research : methodological foundations / |
Includes bibliographical references and index.
Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
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