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Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman.
Publication details: Upper Saddle River, N.J. : Pearson Education/Wharton School Pub., c2007.Description: xvi, 252 p. : ill. ; 24 cmISBN:- 9780136136682 :
- 0136136680 :
- HF5415.153 .M68 2007
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.153 .M68 2007 (Browse shelf(Opens below)) | Available | 600804 |
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| HF 5415.153 .K66 2007 Strategic new product development for the global economy / | HF 5415.153 .K85 2005 New product development : an empirical study of the effects of innovation strategy, organization learning and market conditions / | HF 5415.153 .M338 2005 Fast second : how smart companies bypass radical innovation to enter and dominate new markets / | HF 5415.153 .M68 2007 Selling blue elephants : how to make great products that people want before they even know they want them / | HF 5415.153 .M68 2007 Selling blue elephants : how to make great products that people want before they even know they want them / | HF 5415.153 .N52 2014 Entrepreneurial marketing : an effectual approach / | HF 5415.153 .P35 2005 The PDMA handbook of new product development / |
Includes bibliographical references and index.
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