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The Art and Science of Marketing : marketing for marketing managers / Grahame R. Dowling.
Publication details: Oxford, UK; New york, NY: Oxford University Press, 2005, c2004.Edition: 1st pbk. edDescription: xv, 441 p. : ill.; 23 cmISBN:- 9780199285563 (pbk.) :
- 019928556X (pbk.) :
- Art & science of marketing
- HF5415 .D747 2004
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .D747 2004 (Browse shelf(Opens below)) | Available | 695213 |
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| HF 5415 .D486 1994 The marketing casebook : cases and concepts / | HF 5415 .D4882 2012 Marketing in the round : how to develop an integrated marketing campaign in digital era / | HF 5415 .D65 1970 Analysis for marketing decisions | HF 5415 .D747 2004 The Art and Science of Marketing : marketing for marketing managers / | HF 5415 .D747 2004 The art and science of marketing : marketing for marketing managers / | HF 5415 .D92 2009 Business marketing : connecting strategy, relationships, and learning / | HF 5415 .E5 1985 Marketing : 2nd ed.. |
Includes bibliographical references and index.
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