Marketing research : tools and techniques / Nigel Bradley.
By: Bradley, Nigel
.
Publisher: Oxford, UK; New York, NY : Oxford University Press, c2007Description: xxi, 531 p. : ill. ; 25 cm.ISBN: 9780199281961 (pbk.); 0199281963 (pbk.) ;.Other title: Marketing research : tools and techniques.Subject(s): Marketing researchSummary: "Marketing Research: Tools and Techniques provides a critical introduction to the world of marketing research as it applies to everyday business. Nigel Bradley shows you how to get hands-on with marketing research by providing examples of good and bad research practice, and by uncovering the research activities of well-known organisations such as McDonald's, Pret A Manger, Disney in Europe, Mintel and the London 2012 Olympics Committee." "Real research tools such as the research brief, proposal, questionnaire and discussion guide are also included throughout, for use in your coursework." "Simply written and rich in colour photos and illustrations, the book is organised around the core topics that you will encounter in your module research preparation; data collection; and the analysis and communication of research findings. It also includes a unique section on how specific skills and techniques are used by researchers in a variety of business settings to make strategic decisions, to help you in your life beyond your degree."--BOOK JACKET. Distributed by Syndetic
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .B655 2007 (Browse shelf(Opens below)) | Available | 694901 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.157 .F817 2007 Managing Quality : integrating the supply chain / | HF 5415.2 .B46 2016 Marketing metrics : the manager's guide to measuring marketing performance / | HF 5415.2 .B49 2004 The effective use of market research : how to drive and focus better business decisions / | HF 5415.2 .B655 2007 Marketing research : tools and techniques / | HF 5415.2 .B779 2010 Marketing research / | HF 5415.2 .B779 2014 Marketing research / | HF 5415.2 .B779 2014 Marketing research / |
Includes bibliographical references and index.
"Marketing Research: Tools and Techniques provides a critical introduction to the world of marketing research as it applies to everyday business. Nigel Bradley shows you how to get hands-on with marketing research by providing examples of good and bad research practice, and by uncovering the research activities of well-known organisations such as McDonald's, Pret A Manger, Disney in Europe, Mintel and the London 2012 Olympics Committee." "Real research tools such as the research brief, proposal, questionnaire and discussion guide are also included throughout, for use in your coursework." "Simply written and rich in colour photos and illustrations, the book is organised around the core topics that you will encounter in your module research preparation; data collection; and the analysis and communication of research findings. It also includes a unique section on how specific skills and techniques are used by researchers in a variety of business settings to make strategic decisions, to help you in your life beyond your degree."--BOOK JACKET. Distributed by Syndetic
There are no comments on this title.