The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.
By: Vogel, Craig M
.
Contributor(s): Cagan, Jonathan | Boatwright, Peter.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2005Description: xxx, 237 p. : ill. ; 24 cm.ISBN: 0131860828.Other title: The design of things to come : how ordinary people create extraordinary products.Subject(s): New products | Product management| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.153 .V63 2005 (Browse shelf(Opens below)) | Available | 251980 |
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| HF 5415.153 .P35 2005 The PDMA handbook of new product development / | HF 5415.153 .U49 2005 What customers want : using outcome-driven innovation to create breakthrough products and services / | HF 5415.153 .V63 2005 The design of things to come : how ordinary people create extraordinary products / | HF 5415.153 .V63 2005 The design of things to come : how ordinary people create extraordinary products / | HF 5415.157 .F817 2007 Managing Quality : integrating the supply chain / | HF 5415.2 .B46 2016 Marketing metrics : the manager's guide to measuring marketing performance / | HF 5415.2 .B49 2004 The effective use of market research : how to drive and focus better business decisions / |
Includes bibliographical references and index.
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
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