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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].
Language: English Original language: French Publication details: London, Eng. ; Philadelphia, Pa. : Kogan Page, c2006.Description: xii, 252 p. : ill. ; 25 cmISBN:- 0749445661 :
- HF5415.15 .L445 2006
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.15 .L445 2006 (Browse shelf(Opens below)) | Available | 688994 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.15 .D28 1998 Building database-driven web catalogs / | HF 5415.15 .G55 2007 Authenticity : what consumers really want / | HF 5415.15 .I74 1987 Product differentiation and non-price competition / | HF 5415.15 .L445 2006 Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / | HF 5415.15 .L8 1972 Product policy and strategy | HF 5415.15 .M67 2009 Eating the big fish : how challenger brands can compete against brand leaders / | HF 5415.15 .P56 1999 The experience economy : work is theatre & every business a stage / |
Includes bibliographical references (p. [225]-234) and index.
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