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Brand hijack : marketing without marketing / Alex Wipperfürth.
Publication details: New York : Portfolio, 2005.Description: vii, 280 p. : ill. ; 24 cmISBN:- 1591840783 :
- HD69.B7 W553 2005
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 W553 2005 (Browse shelf(Opens below)) | Available | 681668 |
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| HD 69 .B7 W44 2006 Designing brand identity : a complete guide to creating, building and maintaining strong brands / | HD 69 .B7 W44 2009 Designing brand identity : an essential guide for the entire branding team / | HD 69 .B7 W44 2013 Designing brand identity : an essential guide for the whole branding team / | HD 69 .B7 W553 2005 Brand hijack : marketing without marketing / | HD 69 .B7 W73 2005 ProfitBrand : how to increase the profitability, accountability & sustainability of brands / | HD 69 .C6 B534 2007 The business of consulting : the basics and beyond / | HD 69 .C6 C6625 2005 The Contemporary consultant : handbook of management consulting : insights from world experts / |
Includes bibliographical references (p. 259-270) and index.
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