Includes index.

On the phenomenon known as art direction : a conversation between Steven Heller and Véronique Vienne -- Made not born : becoming an art director / Steven Heller -- Editorializing : directing others to see what you see / Véronique Vienne -- Art direction with materials at hand : studies in word and image / Heather Corcoran and D.B. Dowd -- The ten rules of design : eyetracking guidelines / Roger Black -- Coming of age : from Ms. to Martha / Lauren Monchik -- A girl for the job : the most unlikely sports chick / Nancy Cohen -- Of men and monks : the art of storytelling / Sunita Khosla -- I would have fired me : bad typography at Interview magazine / Steven Heller -- On the film set : making it happen for the camera : a conversation with Lilly Kilvert -- The idea factory : an assembly line for creativity : a conversation with Alex Bogusky -- The curator as art director : designing a conceptual exhibition / Laetitia Wolff -- Visual DNA : the global and local image of Kiehl's : a conversation with Victoria Maddocks -- Magazines vs. newspapers : right brain, left brain : a conversation with Ronn Campisi -- A neat job : a media agnostic in a branded world : a conversation with Brian Collins -- Make it big--and fill 140 uninterrupted pages / Rhonda Rubinstein -- Editorial director par excellence, Alexander Liberman / Véronique Vienne -- Creating content : giving design a "voice" : a conversation with Drew Hodges and Gail Anderson -- Design vs. art direction : a question of character more than training : a conversation with Dimitri Jeurissen -- Less is more : art directing a magazine about design : a conversation with Emily Potts and Michael Ulrich -- The philosophical approach : turning no into yes : a conversation with Ken Carbone -- The editor's choice : designer or art director? : a conversation with Robert Priest and Peggy Northrop -- What matters : a brain full of visual images : a conversation with Vince Frost -- Reality check : managing an art department / Ina Salz -- Publishing headaches : getting everyone onboard (including authors' wives) : a conversation with John Gall -- The grind and the grid : nothing left to chance : a conversation with Stéphane Bréabout -- Art directing illustration : how to astonish me / Steven Heller -- The photo shoot : how to set the stage / Phyllis Cox -- Common vision : the role of the picture editor : a conversation with Elisabeth Biondi -- How to talk to an illustrator : tips from two pros / Vicki Morgan and Gail Gaynin -- The ideal client : letting others do their job : a conversation with Louise Fili and Chip Fleisher -- How to be hip : surviving a fashion shoot : Scott Hawley -- Aesthetics as content : the curse of the D word / Steven Heller -- Sense and sensibility : art directing a "vibe" / Véronique Vienne -- The signature style : pros and cons / Steven Heller -- How to be your own client : all art, no commerce : a conversation with Benjamin Savignac -- Judging excellence : an unscientific affair / Véronique Vienne -- Art directing editors : four brief scenarios / Steven Heller -- Peacekeeping tips : "keep them in the loop," "don't be vague," and more / Sharon Okamoto -- Cover garbage : who's to blame? / Steven Heller -- The editor as visual freak : a paper manifesto : a conversation with Kim Hastreiter and Peter Buchanan-Smith -- The woman who was Elle, Hélène Gordon-Lazareff / Véronique Vienne -- Art Paul : branding Hugh Hefner's Playboy / Steven Heller -- Mind over emotions : Martha Stewart Living's secret codes / Véronique Vienne -- New York in the fifties : when Madison Avenue was Montparnasse / Steven Heller -- A good question : does experience still matter? : a conversation with Bob Ciano -- It's a wonderful life : the art of being Frank Zachary / Steven Heller.