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Marketing research essentials / Carl McDaniel Jr., Roger Gates.
Publication details: Hoboken, NJ : J. Wiley, c2004.Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0471448451 (pbk.) :
- HF5415.2 .M3825 2004
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .M3825 2004 (Browse shelf(Opens below)) | Available | 652768 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.2 .M3555 1987 Marketing research / | HF 5415.2 .M3584 1997 Marketing research that pays off : case histories of marketing research leading to success in the marketplace / | HF 5415.2 .M3819 2008 Statistics for marketing and consumer research / | HF 5415.2 .M3825 2004 Marketing research essentials / | HF 5415.2 .P736 2003 Essentials of Marketing Research. | HF 5415.2 .S558 2004 The art & science of interpreting market research evidence / | HF 5415.2 .U53 2009 Why we buy : The science of shopping: updated and revised for the internet, global consumer and beyond / |
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 8-14 of the 3rd group) and index.
"Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
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